Local Andy

Local Andy

Andy Vogel  //  Andy Vogel has dedicated his career to developing the skills, experience and results required to be a superior strategist, sales leader, and marketing tactician for existing and new businesses seeking to grow revenue online.

He has extensive experience in sales management, internet marketing, technology operations and business development, and knows how to impact businesses profitability fast.

Specialties:
Mobile, Local Digital, and Social Media Revenue Leader; Founder of the Milwaukee Interactive Marketing Assoc.; Mobile Marketing Assoc. BOD/Mobile Publishing Cmte. Chairman; IAB Mobile Center of Excellence BOD; Vice Chairman BOD of the Wisconsin Sports Development Corp; Social and Local Media Expert quoted in the Financial Times, Fox Business News, AJR, Milwaukee Magazine, local newspapers, WTN, WJR-AM, Presstime Magazine; Frequent judge for creative awards and local media industry speaker.

 
Mar 22 / 4:11pm

Los Angeles Times Reaches Second Most Readers - Poynter.org

New ranking combines print-digital reach of metro papers, reveals surprising winners

Rick Edmonds by Rick Edmonds Published Mar. 22, 2011 12:30 pm Updated Mar. 22, 2011 12:33 pm

Which American newspaper reaches the most readers in its market if print and online audiences are combined?

That seems a fundamental question in an era of hybrid print/digital business models. But in preparing the annual State of the News Media report released last Monday, my colleagues at the Project for Excellence in Journalism and I could not find a ready answer.

At our request, Scarborough Research came up quickly with a Top 20 ranking, shown in the chart below.

There is one important qualifier. Scarborough’s methodology measures local markets only. So The Wall Street Journal and USA Today are excluded entirely, and the extensive national audience for The New York Times’ and Washington Post’s websites does not figure in the calculation.

That said, the winner, somewhat to my surprise, is the New York Daily News at 4,562,458. That is just 70,000 more than the second-place Los Angeles Times and about 450,000 more than The New York Times in its own metro market.

Find the full story here:  http://www.poynter.org/latest-news/business-news/the-biz-blog/123040/new-ranking-combines-print-digital-reach-of-metro-papers-revealing-surprising-winners/#