Local Andy

Local Andy

Andy Vogel  //  Andy Vogel has dedicated his career to developing the skills, experience and results required to be a superior strategist, sales leader, and marketing tactician for existing and new businesses seeking to grow revenue online.

He has extensive experience in sales management, internet marketing, technology operations and business development, and knows how to impact businesses profitability fast.

Specialties:
Mobile, Local Digital, and Social Media Revenue Leader; Founder of the Milwaukee Interactive Marketing Assoc.; Mobile Marketing Assoc. BOD/Mobile Publishing Cmte. Chairman; IAB Mobile Center of Excellence BOD; Vice Chairman BOD of the Wisconsin Sports Development Corp; Social and Local Media Expert quoted in the Financial Times, Fox Business News, AJR, Milwaukee Magazine, local newspapers, WTN, WJR-AM, Presstime Magazine; Frequent judge for creative awards and local media industry speaker.

 
Oct 30 / 9:55am

Old Navy Scares Up Halloween Intrigue

Oct 28, 2010

- Adweek Staff


A bunch of TV stars -- Judy Greer, Jamie Pressley, Bailey Chase -- star in this long-form Old Navy promo by DumbDumb, the digital content company formed by Jason Bateman and Will Arnett.

The effort casts Pressley as "Biffany," who tries to sabotage the Halloween Party hopes of guileless Greer -- who in fact plays a character called "Hope" in the vignette. Chase portrays a hunky fireman.

It's all part of the retail giant's "Scream for Savings" campaign. The work was guided by creative direct Roger Camp and a team at Havas North America.

Old Navy spent more than $100 million in measured media through the first two-thirds of 2010; annual ad spending has topped $175 million in recent years, per Nielsen.