Social Media Snake Oil
Is a lot of
Social Media Monitoring "Snake Oil"?
Richard Stacy wonders if he missed something.
Do today's
tricked-out social media monitoring tools
("impressive black boxes that reel
out reams of charts and data and figures and tracking and all sorts of other
wizardry") offer intelligence
of real value? Are they the "next generation", replacing solutions that rely
primarily on the intelligence and analysis of a real person? Or are the purveyors of such
tools trading (albeit unwittingly) on ignorance? There's no denying that it has
become big business. If you didn't catch
this revealing post, read it now.
Richard Stacy wonders if he missed something.
Do today's
tricked-out social media monitoring tools
("impressive black boxes that reel
out reams of charts and data and figures and tracking and all sorts of other
wizardry") offer intelligence
of real value? Are they the "next generation", replacing solutions that rely
primarily on the intelligence and analysis of a real person? Or are the purveyors of such
tools trading (albeit unwittingly) on ignorance? There's no denying that it has
become big business. If you didn't catch
this revealing post, read it now.
